Press release: Upheads takes the next step - establishes itself in Gothenburg by merging with Goodfellows Infra AB 

- Moving to Gothenburg is both strategic and inspiring. Goodfellows has a strong reputation, a competent team and a way of working that fits perfectly with our culture. Together we can help even more companies get more out of their IT investments and be at the forefront of security, cloud and productivity, says Peter Fritzon, CEO of Upheads Sweden.

The merger strengthens Uphead's offering in areas such as security, IT operations, support and cloud services and gives the company better geographical coverage, now with offices in Gothenburg, Gnosjö, Malmö and Helsingborg.

A shared journey towards the future of IT

Goodfellows Infra has for many years helped companies with modern IT solutions, personal support and strong customer presence. With Upheads as a new partner, the business will have access to broader resources, a larger Nordic platform and even stronger development opportunities.

"We enter Upheads with great ambitions. Our satisfied customers are the best proof that our model - close, honest and long-term - works. With Upheads behind us, we can scale what we already do well, without losing our soul, and grow both in Gothenburg, Sweden and nationally" says Karl Malmström, CEO Goodfellows Group 

A culture that matches

An important part of Uphead's growth strategy is to grow together with companies that share the same values and customer focus.

"At Goodfellows, our values have guided us since the beginning. It is a strong competitive advantage that has been appreciated by our customers. When we met Upheads, we quickly recognized ourselves and through the merger we can even better continue to create value for our existing and future customers - a perfect match" says Josef Bilek, CEO Goodfellows Infra 

- We are not just looking for growth, but for the right people and the right culture. GF's approach to customer relationships and development is completely in line with ours. This feels like a natural match where both customers and employees will win, Peter Fritzon continues.