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The Most Important Event of the Year for IT and Digitalization

Advances in IT, AI, and cybersecurity are happening faster than ever. New technologies, work methods, and security threats are constantly emerging. For many small and medium-sized businesses, it’s difficult to know what actually matters. What’s worth prioritizing? What creates value, and what’s just hype?

That's why we started Update.

Through insights from our own specialists, invited experts, and companies that share their experiences, you’ll gain a better understanding of industry trends, identify opportunities, and make better decisions.

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Two formats. Different focuses.

Once a year, Update Sweden brings together IT managers from across the country for a joint update on the most important current trends in IT and digitalization. ExecuITve Update is our smaller, local forum for CEOs and executive teams, focusing on strategic discussions and new perspectives on how these developments impact business.

Update Sweden

The Latest from the IT World in One Morning

We’ve compiled this year’s most important news in IT, AI, cybersecurity, and digital transformation for IT decision-makers. Concrete insights, practical examples, and new perspectives to help you stay on top of developments and take the next step in your IT work.

For whom: IT managers, IT leaders, and technical decision-makers
Date: November13 , 2026
Price: Free for customers
Location: The first event will be held in Malmö and livestreamed to Gothenburg and Helsingborg

View the program & reserve a spot

Executive Update

Your path to the business of the future

A strategic forum for business leaders where executives and experts come together to engage in dialogue, share experiences, and gain new perspectives on how AI, digital transformation, and cybersecurity impact business—and how to lead through digital transformation.

Date: To be released in early 2027
Price: Free for customers
Location: Gothenburg and Malmö
For whom: CEOs and executive teams

Are you familiar with ExecuITve?
ExecuITve Update builds on the previous forum, ExecuITve Mornings, from Goodfellows Infra, which is now part of Upheads.
See previous ExecuITve Mornings >>

Expression of Interest

[ Expression of Interest : ExecuITve Update 2027 ]

By expressing your interest, you'll have the chance to sign up first when spots become available.