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Your path to the business of the future

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Date: Wednesday, May 20, 2026

Location: Filmstaden Bergakungen, Skånegatan 16B, Gothenburg.

  • 7:15 AM Welcome to breakfast and networking
  • 8:00 a.m. Lecture begins (including a break)
  • 11:45a.m. Lunch at Danilo's

Exclusive event for: Executive teams and IT managers at former clients of Goodfellows (now Upheads) in Gothenburg. This event is open only to those who have received a personal invitation via email.

panel discussion - 800x500 Danilo
THEME

The Next Step in the AI Era
– From AI Tools to AI-Driven Companies

AI has been on the agenda for quite some time now. Many have experimented with it, but few have managed to turn it into a real-world success. At the same time, development is moving at breakneck speed.

In recent years, AI has primarily been used in standalone tools and assistants to empower employees or automate specific tasks. But what if AI were integrated with a company’s data, systems, and processes to function as an intelligent layer across the entire organization?

This morning, we’ll show how this is already taking shape in practice and how it will become available to small and medium-sized businesses.

We’ll also be treated to a long-awaited return visit from AI Sweden, which will provide an update on how the field has accelerated both globally and in Sweden, and which initiatives are driving the business forward.

With insights from current initiatives and real-world examples, you’ll take away:

  • An updated overview of AI developments and how the landscape has changed since we last met
  • Understanding what it means for your business if you transition from using standalone AI tools to integrating AI into the core of your company
  • Examples of AI initiatives that are actually creating business value in Swedish organizations right now
  • Clarity on what it takes for AI to move from “something we’re testing” to something that impacts the business
  • A clearer roadmap for the steps you should take now to strengthen your competitiveness

 

Meet today's speaker

Martin Svensson

Senior Advisor, Leadership & Former Managing Director
AI Sweden 

Martin speaker

Martin Svensson is a Senior Advisor at AI Sweden and one of Sweden’s leading figures in the field of AI development. He previously served as the organization’s CEO and continues to play a central role in establishing and driving Sweden’s AI initiative.

He is known for his inclusive and visionary leadership and was named “Social Leader of the Year 2025.” Through his work, he has helped establish and scale the use of AI at the individual, organizational, and societal levels.

Patrik Karlsson

Cloud Advisor | Digital Transformation
Upheads Sweden

Patrik the Speaker

With experience in everything fromfrom the private jet industry to the recycling industry, from craftsmanship to architecture and management, Patrik has helped many companies successfully navigate digital transformation. Fromstrategy to development, he ensures that technology is translated into real business value.

In recent years, he has led and developed successful AI initiatives that deliver clear business value. As a highly regarded speaker, he explains in an educational and accessible way how new technology can be put into practice.

Saeid Dahl

Head of Public Cloud and AI – Nordic Region
Upheads Sweden

Saeid speaker

With over 15 years of experience in IT and as our Azure Solution Architect, Saeid is a well-known figure in the Azure community. He has been named a Microsoft MVP (Most Valuable Professional), an award from Microsoft given to experts who share their knowledge and help drive the community forward.

He is a frequent speaker at international events and regularly shares his experiences from real-world implementations.

His motto: Never stop learning, and the most important part of learning is sharing.

[ Reserve your spot today (FULL) ]

The event is fully booked. Would you like to join the waiting list? Send an email to sanna.mogren@upheads.se

 

This is a personal invitation: A free event with limited seating.

Registration deadline: May 13

Cancellation policy: Cancellations made after May 15 will incur a fee of 1,000 SEK.

Questions: Please contact the event coordinator at sanna.mogren@upheads.se

Hope to see you!

Warm regards,
Karl Malmström, Moderator for the day and Head of Business Development & Expansion at Upheads Sweden