Upheads is growing in Sweden, now also in Gnosjö!

With roots in Gothenburg and over two decades in the IT industry, Goodfellows established its first office in Gnosjö in the fall of 2025. The office is located at Industrigatan 10 in premises belonging to industrial partner Göhlins, which is also the company's first customer in the region. This marked the start of the local presence that is now part of Uphead. Recruitment is also continuing here as demand for modern IT solutions increases.

"The Gnosjö region is exactly the kind of environment we thrive in. We started out with the desire to turn the model for IT services on its head and instead offer something based on common sense, cooperation, and a long-term perspective. This is nothing new for the Gnosjö spirit; here we see ingenuity, a willingness to cooperate, and courage. That's why it feels right to grow together with the companies here," said Karl Malmström in connection with the establishment. Head of Business Development & Expansion and Group CEO of Goodfellows Group. 

 

The same team. A stronger context.

For companies in the region, this is not a restart, but a natural continuation. The personal cooperation, proactive IT model, and long-term partnership remain in place with the same people as before. 

Now that Goodfellows Infra is part of Upheads, it also means access to broader expertise, greater resources, and more areas of specialization, without losing proximity or personal responsibility.

“We gained a completely different view of IT when we began to understand how Goodfellows works. It was like an eye-opening experience," says Ludvig Göhlin, CEO of Göhlins.. 

 

Stronger support for businesses in the Gnosjö region 

With Upheads in place, companies in the region gain access to: 

• modern IT operations and support 
• security solutions tailored to today's threat landscape 
• networks and infrastructure for a stable everyday life 
• cloud services and strategic consulting 
• expertise in Microsoft 365, AI, and the digital workplace 

We want to be a partner for companies that want to grow, streamline, and digitize their everyday operations—whether in manufacturing, retail, or services. 

We strongly believe in the Gnosjö region

The ingenuity, willingness to collaborate, and drive that characterize the Gnosjö region have long inspired us. Even before Goodfellows Infra became part of Upheads, the team participated as ambassadors for the Vision Days 2025 business initiative, where we had the opportunity to meet several entrepreneurs and deepen our understanding of the region's business community. 

We now look forward to continuing to be an active part of the business community here, making everyday life easier for entrepreneurs and contributing to the strong Gnosjö spirit.